Target Demographic

My target demographic is 17-24, the reason I chose 17 is because you are at the age where you start doing more. You can learn to drive, When you're 18 you can vote 19 and 20 year olds will mainly be at University or still in education. I think it would be good to start at 17 and not at 16 because at 16 you still feel young and you're still in school and not in higher education like College or Sixth Form. I know that “39.6% of young people aged between 18-24 enrolled for 2 or 4 year course in October 2008” this shows that even at 24 people are still in education.

I’d like to look at many different things. One beginning acting because I enjoy a lot and I know a lot of young people who feel the same way and would probably more likely to read about it than an old generation, Young adults probably would read about it as well but more likely young people because Media and Theatre is all around these days, tv programs and movies which a lot of young people really enjoy. I know this because a lot of people share stuff on Facebook and Twitter related to film. I’d like to use social media to help get my message across. I can also use this to promote the Bath Chronicle Facebook and Twitter page. I know that 39% of white teenager go online several times a day, 33% of black teenagers do & 26% of hispanic teenagers do.

People between 17-24 will more likely have a job compared to 19-24, the reason beginning people between 21-22 will probably be at University and won’t have time for a job. especially in the last year of uni meaning they might not have the money to buy a newspaper or might not have time. Like I said early 39.6 of young people between 18-24 are still in education whether it's College or University. These people will probably have loads to do unless there on a gap year but they could still have a job and stuff to get done. They might not have time to read a newspaper but compared to a generation between 20-30, younger people have more time to spend then they’ll ever have again so they are more likely to have the time to read a newspaper.

One of the biggest interests young people have is watching films and TV shows. Lots of them watch films will friends and girl/boyfriends. Its a nice thing loads of people do. There are lots of shows on TV that young people enjoy. More shows for girls than boys. Programs like ‘The Only Way Is Essex’ and ‘Keeping Up With The Kardashians’ are shows lots of young girls like but programs like ‘Top Gear’ are more likely to be watched by young boys. These are just a few examples of TV shows young people watch. I know this because these 4 shows often come up on Facebook shared and posted by friends of mine.

The Table blew shows what each group is with jobs, young people mainly fall somewhere between C1-E, the reason being is because they haven't had a chance to learn professional stuff and won't have gone to university by that point so they probably wouldn't be the most successful in there field.

I am going to try and make a story that is related to all these things, I will make a survey and ask people of the age demographic to answer it and hopefully it will help me to work out what people like and dislike, at the moment I have not much evidence and making a survey and gathering factual information will help me a lot. I am also planning on asking people in my local area and interviewing a few people and ask them questions similar to the survey. This means I'll have even more information to use.

Here is some information I have found about people who go on Facebook, Twitter and YouTube.