Case Study

The Newspaper

Bath Chronicle

The Date

Thursday 16 Jan 2014

The Event

Victorian grandeur

What You See

This page is very plain. It has simple text, a logo and only one picture. This is clearly not the main story because it says in the top right corner 19 (which probably means its page 19, so its quite deep inside the paper) Judging my the picture my first thoughts were it was about a Garden or something (because it shows a woman in a garden), but after reading a little and looking up what Grandeur meant, I found out the word meant splendour and impressiveness meaning this person loves feeling impressive.

Background

This paper was published on Thursday 16th January 2014, not to long ago. Its a simple story. Nothing to special behind it. It came out that time when winter was slowly going and spring was fast approaching meaning more people wanted to be outside. This story is about how people feel when walking around Bath. What they do around Bath and what their favourite places are. etc.

This story was the most popular in the paper. It was just one story of many. Its a nice story encouraging people outside of Bath to come and visit.

The Page

Nothing is really special about this page, like I said earlier it wasn’t the front page or anything. Its just a simple story that didn't come out to long ago. It came out over a year ago, Bath Chronicle has always had a great number of viewers. Loads of people have probably read this article.

Design

It has simple text, The logo of the paper, only one photo and no adverts which is surprising but it might have some further down below the cutoff. columns and sub headers are displayed around the page. Date and a website link.

Target Demographic

My target demographic is 17-24, the reason I chose 17 is because you are at the age where you start doing more. You can learn to drive, When you're 18 you can vote 19 and 20 year olds will mainly be at University or still in education. I think it would be good to start at 17 and not at 16 because at 16 you still feel young and you're still in school and not in higher education like College or Sixth Form. I know that “39.6% of young people aged between 18-24 enrolled for 2 or 4 year course in October 2008” this shows that even at 24 people are still in education.

I’d like to look at many different things. One beginning acting because I enjoy a lot and I know a lot of young people who feel the same way and would probably more likely to read about it than an old generation, Young adults probably would read about it as well but more likely young people because Media and Theatre is all around these days, tv programs and movies which a lot of young people really enjoy. I know this because a lot of people share stuff on Facebook and Twitter related to film. I’d like to use social media to help get my message across. I can also use this to promote the Bath Chronicle Facebook and Twitter page. I know that 39% of white teenager go online several times a day, 33% of black teenagers do & 26% of hispanic teenagers do.

People between 17-24 will more likely have a job compared to 19-24, the reason beginning people between 21-22 will probably be at University and won’t have time for a job. especially in the last year of uni meaning they might not have the money to buy a newspaper or might not have time. Like I said early 39.6 of young people between 18-24 are still in education whether it's College or University. These people will probably have loads to do unless there on a gap year but they could still have a job and stuff to get done. They might not have time to read a newspaper but compared to a generation between 20-30, younger people have more time to spend then they’ll ever have again so they are more likely to have the time to read a newspaper.

One of the biggest interests young people have is watching films and TV shows. Lots of them watch films will friends and girl/boyfriends. Its a nice thing loads of people do. There are lots of shows on TV that young people enjoy. More shows for girls than boys. Programs like ‘The Only Way Is Essex’ and ‘Keeping Up With The Kardashians’ are shows lots of young girls like but programs like ‘Top Gear’ are more likely to be watched by young boys. These are just a few examples of TV shows young people watch. I know this because these 4 shows often come up on Facebook shared and posted by friends of mine.

The Table blew shows what each group is with jobs, young people mainly fall somewhere between C1-E, the reason being is because they haven't had a chance to learn professional stuff and won't have gone to university by that point so they probably wouldn't be the most successful in there field.

I am going to try and make a story that is related to all these things, I will make a survey and ask people of the age demographic to answer it and hopefully it will help me to work out what people like and dislike, at the moment I have not much evidence and making a survey and gathering factual information will help me a lot. I am also planning on asking people in my local area and interviewing a few people and ask them questions similar to the survey. This means I'll have even more information to use.

Here is some information I have found about people who go on Facebook, Twitter and YouTube.

Analysis of requirements

1. The main issue and problem is that they want to find stories that young people will enjoy. Lots of families read the newspaper but sadly a lot of young people (when they leave home) don’t continue reading, or going on the website. They want to encourage them to do that by having young people from City of Bath College to come up with ideas for articles that young people should hopefully enjoy. Young people from City of Bath College will be sent out to find stories around Bath. It turns out that the age range of people who read the Chronicle is between 16-35 and they have 57,000 readers.

2. The client needs to resolve this problem so that they can encourage more people young people to continue reading their newspaper and learn about the news. More people reading their pages and going on their web sites means more money for them. They put everything from their newspaper onto the website which is a little weird considering the online version is free but has everything the newspaper does, which isn’t free. The Website is massive for them but the money still comes from the paper, from the magazines and adverts inside. Also it costs money to print so they need to make it back through the paper.

3. The main four things the client needs are to find stories so that people read their papers and so more people visit their web sites. Finding stories that young people like would be hard for an adult to do because they don’t know what young people like. Its a clever idea to let young people find the stories for young people. The Chronicle needs views on their websites, newspapers and other channels. With better stories they will make more money and attract a new audience. This event also helps us/the young people to work good in a team and within an actual business. Its basically work experience. They also need to look after workers that make the newspaper so that everyone is happy. Money is important to print the newspaper and to pay people to advertise in their paper and on their website.

4. The main demographic target is young people from about the age of 14/15 to mid 20s. Four needs that young people want to see in a magazine are something that is related to them and is more age appropriate for their generation. Stuff like sports, films, hobbies will attract the attention of young people. Also they need to advertise something that they like, for example, something for sale in the magazine or on the web site. They would probably like it to be online; young people are always using the internet and read more online than in magazines. They need something that makes them want to read more, therefore they need a story that really attracts their attention and doesn’t bore them half way through. It is also best to have access to facebook and twitter on the website. If teachers want to follow or like the Bath Chronicle to be updated then you could include links to both of them if not there already. Seeing as young people use the internet a lot, they might like it if there are links.

My Work Today (How I Feel)

Today we started are work on the Bath Chronicle. I sadly didn't arrive in college till gone 11am, I missed first lesson which set me back a little, I later tried to catch up in my lunch break with Rob. We looked through the brief to find out what i missed but never really got round to filling out the Analysis of the requirements. Later on in Ed's lesson, everyone continued their work on the Analysis of requirements. Sadly I had not started that because I was not in first lesson, I started it there and then in Ed's Lesson. I haven't finished the Analysis of requirements yet. Hopefully I'll finish it tomorrow in James and Ed's lesson. Overall today has been a good day, Its a shame I wasn't around in first lesson but sadly I had a family emergency the night before and was in A&E till gone 2am, which meant I didn't get much sleep the night before.