My Interview Video

FMP Evaluation

I was assigned a task to create a product for the Bath Chronicle to help them get more readers. My product was a webpage redesign of their ‘What’s On’ section. I did this because the current ‘What’s On’ Section isn’t very good and could do with a lot of improvements. In the final design there were a few strengths and weaknesses.

The page colour, layout, text, images and buttons all helped the page a lot and made the product great because it was pretty and easy to navigate around. Sadly some of the buttons were a let down and didn’t work. Some of the background shifted on each page. The Bath Chronicle logo occasionally moved slightly when changing to a new page. The page wasn’t full, there is a little gap down the outside which I would have liked to fill. And finally some of the images didn’t belong to me which could be a copyright issue. If they were to use my product I’d have to change the images or ask the original owner for permission.

The main theme of the page was to do with the Bath Chronicle. The background was Blue with white text just like the real Chronicle’s webpage. I was almost influenced to change it slightly by many different websites but in the end kept the blue and white. A few websites I went on for influence were ‘The List’ Newspaper Website and ‘Total Guide To Bath’; they helped me come up with the channel navigation and helped work on text and colour.

I tried to change the colour to see if it would make a difference by making it red. But in the end I kept the blue and didn’t bother with the red mainly because it didn't really improve it and it was important to keep the blue theme which the Chronicle always uses.

A design similar to mine is ‘Total Guide To Bath’, they have the same kind of layout and button colours that I have. I used them as an inspiration when creating mine. Now comparing the two, ‘Total Guide To Bath’ Is a lot different to mine. Even though I based it on ‘Total Guide To Bath’, The similarities are the button colour, font and background colour.

The main things I tried to change and develop the most was research. I needed to do a lot of research filming information about places around Bath that tourists might want to visit that could go on the ‘What’s On’ section. I also tried hard on design. Trying to make it work the with Bath Chronicle fonts and seeing what it would be like with different colours.

I completed everything I set out to do and even added a few things. I turned some images into buttons that take you to the website that the topic is about. That I originally wasn’t going to do but did in the end. I added a few things but apart from that nothing really changed.

The client said they were already planning on doing my idea. In a few months they are going to redesign the websites ‘What’s On’ section. So in a way my idea might change the way they redesign their website. They might actually use my project. I felt really happy to know that my idea was kind of going to be used.

I could have added more information to each page: I only had 3 things to do on each page; only 3 restaurants, only 3 shops, only 3 museums; I could perhaps have included more information. It was important to have quality rather than quantity.

The work seems appropriate for the final project. The client didn’t complain about anything and said the project was a great idea. It answered the brief very well.

I think the pitch when really well. The client or James never said I did anything wrong. James did give me a 1 minute left warning and I rushed the ending a bit which he did notice. However it went better than I expected. I was worried I didn’t have enough information but turns out I nearly ran over time. The feedback from the client was that the Chronicle are already planning on updating the ‘What’s On’ section anyway. She said I did the speech really well. James said I did the speech good too. He said the idea was clever. Next time I need to try and make my presentation shorter and not rush towards the end.