- The main issue and problem is that they want to find stories that young people will enjoy. Lots of families read the newspaper but sadly a lot of young people (when they leave home) don’t continue reading, or going on the website. They want to encourage them to do that by having young people from City of Bath College to come up with ideas for articles that young people should hopefully enjoy. Young people from City of Bath College will be sent out to find stories around Bath. It turns out that the age range of people who read the Chronicle is between 16-35 and they have 57,000 readers.
- The client needs to resolve this problem so that they can encourage more people young people to continue reading their newspaper and learn about the news. More people reading their pages and going on their web sites means more money for them. They put everything from their newspaper onto the website which is a little weird considering the online version is free but has everything the newspaper does, which isn’t free. The Website is massive for them but the money still comes from the paper, from the magazines and adverts inside. Also it costs money to print so they need to make it back through the paper.
- The main four things the client needs are to find stories so that people read their papers and so more people visit their web sites. Finding stories that young people like would be hard for an adult to do because they don’t know what young people like. Its a clever idea to let young people find the stories for young people. The Chronicle needs views on their websites, newspapers and other channels. With better stories they will make more money and attract a new audience. This event also helps us/the young people to work good in a team and within an actual business. Its basically work experience. They also need to look after workers that make the newspaper so that everyone is happy. Money is important to print the newspaper and to pay people to advertise in their paper and on their website.
- The main demographic target is young people from about the age of 14/15 to mid 20s. Four needs that young people want to see in a magazine are something that is related to them and is more age appropriate for their generation. Stuff like sports, films, hobbies will attract the attention of young people. Also they need to advertise something that they like, for example, something for sale in the magazine or on the web site. They would probably like it to be online; young people are always using the internet and read more online than in magazines. They need something that makes them want to read more, therefore they need a story that really attracts their attention and doesn’t bore them half way through. It is also best to have access to facebook and twitter on the website. If teachers want to follow or like the Bath Chronicle to be updated then you could include links to both of them if not there already. Seeing as young people use the internet a lot, they might like it if there are links.
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